Online reputation management
Online Reputation Management (ORM) refers to the maintenance of an online image for any individual, organisation or business enterprise. It is all about maintaining the brand image - the core principle of a PR company. So how important is it ? In order to do even the simplest of things, we use the search engine Google these days. Also the reviews for any page, ranging from something as simple as a accessory store to a restaurant to clothing, most of consumerism happens based on ratings and reviews. So, in order to establish oneself as an entity, it is primarily essential to have a proper digital footprint and maintain a reputation. What do we aim to achieve as a result of…